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England gave me a chance. It’s a very individual country where people have a personal style; they don’t all follow a trend. The subtlety and wit of England is incredible, and they are very creative.

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At the beginning of my career, as a boy from Peru in London, suddenly discovering British culture and society, I looked so much at the work of the photographers Cecil Beaton and Norman Parkinson, which seemed to represent a wonderful vanished grandeur of my new country.

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Ultimately, I made my range wider because I wanted to suit each publication that I worked for. Talk about reinvention – I’m like the Madonna of photography.

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There are never any absolutes in the fashion business: one day you may like black, and the next day you like colour. I think it’s a good lesson that we should never believe too much in any one thing – because the next day it’s out, and if we’re stuck to it, we’re out, too.

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I am trying to capture the women I photograph at their happiest. That is when they look their most beautiful. But I do understand that you have to make somebody feel completely comfortable in order to bring that out.

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A fashion photographer is nothing without clothes and hair and makeup. And when I speak to other photographers, a lot of them can’t reference a picture by the designer. Me, I say, ‘The Balenciaga.’ And I go to the shows. I feel like it’s my business.

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