People call others what they choose, because they are used to seeing others only as a form, an idea, and a name. Furthermore, they attribute to others the qualities, the faults and the nicknames they themselves possess. It is a kind of unconscious ‘reflexivity’, like a mirror. Some individuals, some peoples even, also attribute to others the best in themselves, or see themselves in others as they would like to be. Idols are often created in this way.